For the MMXIV* group show, «Electrozavod» gallery
* Elektrozavod gallery invites everyone to the regular New Year show. This time we bring our attention to how the symbolic significance of the holiday is mastered by mass culture. The exhibition itself consists of the works inspired by the holiday’s commercial activity.
Imagine you and the artists hit a gift shop instead of an exhibition. How will the works change under the gaze of spectators: will they become an integral part of the investment in social communication, or will they on the contrary gain the potential to resist it and overturn the ridiculous idea of this kind of art transformations?